The course aims to:

- explore the process of advertising copywriting in English and the techniques involved in the complex process of creating advertising texts for various media and a range of audiences.

- identify examples and genres of persuasive writing in English

- critically evaluate the impact that advertising messages have on audiences in a range of social and professional contexts

- analyze the language and discourse of advertising messages ion English

- apply a range of multi-modal persuasive devices used by advertising copywriters to practice writing advertising copy across a range of media