EN3513 - Promotional Writing in English | ||||||||
| ||||||||
* The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This course aims at introducing the student to the basic theories and techniques of promotional writing across a range of promotional texts and within an integrated marketing communications (IMC) framework in the following ways:
| ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
Detailed Course Information | ||||||||
EN3513.pdf | ||||||||
Useful Links | ||||||||
Department of English |