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CB4601 - Global Marketing

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Pre-requisite(s)
Equivalent Course(s)
Course Offering Term*:
Semester A 2024/25

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to provide students with an understanding of marketing concepts and analytical processes in global marketing operations. The focus is to foster and sustain students' skills as professional global marketing analysts and problem solvers.


Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 70%
Examination: 30%
Examination Duration: 2 hours
 
Detailed Course Information
CB4601.pdf