Modern enterprises need to continually design and innovate new productsin order to stay competitive in the global marketplace. This course aims to help students acquire the fundamental knowledge and skills for product development and innovation. Students will learn a wide variety of methods and tools useful in different stages of the product development process, from need finding to concept generation, prototying, and design optimization. We will particularly empahsize the use of generative AI in-and-for design to augment creatviity and enhance innovation. Students will practice the methods and tools through a team-based design project for experiential learning of the design innovation process.

Examination: Students will be assessed via the examination to their understanding of the concepts and techniques learned as well as the capabilities to apply these concepts, theories and techniques. For a student to pass the course, at least 30% of the maximum mark for the examination should be obtained.