This minor aims to provide essential knowledge of culture and heritage management and train students who are culturally literate and competent in managing and marketing culture and heritage. Hong Kong needs graduates to meet the growing manpower demands resulting from its rapidly expanding management capacity in culture- and heritage-related industries, including exhibition industries, commercial galleries, museum management, cultural tourism, community heritage programmes, publishing, entertainment and arts-related professions, libraries and archives, and cultural and creative industries. This minor provide a broad-based learning experience which is generic with relevance across different countries and regions, and with particular knowledge of Hong Kong's cultural heritage and its unique position in integrating cultures of the East and the West.

Upon successful completion of this Minor, students should be able to:

1. Demonstrate cultural literacy and competency with professional understanding of the multifarious relations between cultural history and heritage, particularly of Chinese cultural heritage and Hong Kong’s unique role in bridging the cultures of the East and the West;
2. Discourse and comment intelligently and expertly on major culture and heritage issues, heritage sites, artworks and artifacts, be able to identify and assess the aesthetic, cultural and educational values of major works of cultural products and heritage artifacts, with specific emphasis on creativity, originality, and critical awareness;
3. Disseminate and promote knowledge of culture and heritage to a non-specialist audience using creative and innovative approaches and strategies;
4. Design research projects and case studies on cultural history and heritage of an interdisciplinary nature;
5. Plan, organize, promote and manage cultural and heritage programmes and activities to accommodate contemporary sensibility and the interests and expectations of different groups of local and international audiences;
6. Introduce and promote China and Hong Kong’s cultural heritage by way of innovative modes of exhibition, online display, and print and interactive media.