This course adopts a “big picture” perspective to focus on business success. Drawing upon the language and mindset of business leaders, it provides both the conceptual tools and practical advice needed to: define, measure and achieve business success; analyze an organization and its environment; design and evaluate corporate and business strategies; understand the implications of environmental changes; and manage, or effectively participate in, strategy making/planning and implementation. The ultimate objective is to  understand why and how an organization can achieve and sustain superior performance.