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CB4604 - Global Business Consultancy Project

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Course Offering Term*:
Semester B 2021/22
Semester B 2022/23 (Tentative)

* The offering term is subject to change without prior notice
 
Course Aims
The course is designed to enhance student’s learning by providing consultancy services to global businesses. Students are expected to practise the knowledge and skills acquired in the first three years of study, discover and innovate in a real business setting, provide excellent services and recommendations to real businesses, and learn from first-hand experience.

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
CB4604.pdf