MKT4652 - Designing and Developing Innovative Products | ||||||||||||
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| * The offering term is subject to change without prior notice | ||||||||||||
Course Aims | ||||||||||||
This course aims to assist students to acquire skills in developing innovative business ideas, products and services. Prototyping and product lifecycle management will be discussed. Theories and practices in commercialization of new products, product line planning and product portfolio management will be covered. Examples of successful and failing cases in Hong Kong, China and the global market will be illustrated. | ||||||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||||||
Continuous Assessment: 70% | ||||||||||||
Examination: 30% | ||||||||||||
Examination Duration: 2 hours | ||||||||||||
Detailed Course Information | ||||||||||||
| MKT4652.pdf | ||||||||||||
Useful Links | ||||||||||||
| Department of Marketing | ||||||||||||
