1. Introduce the different elements, categories, and pathways of entrepreneurship, including strategic entrepreneurship.

2. Develop students’ understanding of the processes, methods, and tools that are critical in ‘doing’ entrepreneurship.

3. Develop the student’s ability to conduct strategic entrepreneurship analysis in the context of mature, large firms.

4. Introduce students to regional characteristics that affect entrepreneurial opportunities, with an emphasis on Hong Kong and surrounding regions.

5. Develop the written and oral communication skills needed to be an effective entrepreneur.

6. Embrace the Discovery Enriched Curriculum (DEC) via multiple active learning projects, including development of an original business plan, interview with an actual entrepreneur, and a real-world exercise in negotiation.