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MKT4629 - Social Media Marketing

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Pre-requisite(s)
Course Offering Term*:
Semester A 2019/20
Semester A 2020/21 (Tentative)

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to provide students with an understanding of social media marketing concepts and analytical processes in marketing operations. The focus is to foster and sustain students’ skills as professional social media marketing analysts and problem solvers, to plan and implement a successful social media marketing strategy.


Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 70%
Examination: 30%
Examination Duration: 2 hours
 
Detailed Course Information
MKT4629.pdf

Useful Links
Department of Marketing