CB2601

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CB2601 - Marketing

Offering Academic Unit	Department of Marketing
Credit Units	3
Course Duration	One Semester
Equivalent Course(s)	MKT2681 Introduction to Marketing
Exclusive Courses:	FB2601 Marketing
*Course Offering Term:**	Semester A 2018/19, Semester B 2018/19 Semester A 2019/20 (Tentative), Semester B 2019/20 (Tentative)

* The offering term is subject to change without prior notice

Course Aims

This course aims to introduce the students with the important frameworks, concepts and techniques of marketing management. Students will be provided general knowledge about planning and implementing successful marketing strategies in order to familiarize them with the marketing concepts and applications in real business situations.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 50%

Examination: 50%

Examination Duration: 2 hours

Detailed Course Information

CB2601.pdf

Useful Links

Department of Marketing