MKT5647 - Strategic Marketing

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to teach students how to apply game-theoretic analysis to develop effective marketing/business strategies. The ultimate aim is to strengthen students' abilities to think strategically in business situations, rather than to teach them facts or theories.


Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 70%
Examination: 30%

The project report is to assess student's competence level to apply the learned marketing concepts to a real business situation as well as working effectively as a team.


Regulation of the course:


Students need to meet the attendance requirement of the Dept. of Marketing for the completion of the course

Examination Duration: 2 hours
 
Detailed Course Information
MKT5647.pdf