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COM8006 - Qualitative Research Methods in Media and Communication

Offering Academic Unit
Department of Media and Communication
Credit Units
3
Course Duration
One Semester
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims

The course aims to: introduce students to the logic, design, and pitfalls of qualitative research methods used in media and communication studies-including but not limited to in-depth interviews, ethnographic field study, participant observation, case study, historical analysis, discourse analysis, and focused group discussion. 


Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 75%
Examination: 25%

Examination: 1 final exam (2 hours) on the principles and fundamentals of qualitative research in media and communication

Examination Duration: 2 hours
 
Detailed Course Information
COM8006.pdf