Students will learn and apply the related skills in media content production and distribution on various multimedia platforms. The scope of the work involved and the multimedia production the students engage in will be more extensive than the traditional media and will be beneficial to the students in gaining working experience in multimedia production and project management in real-world media settings. Students will work as media professionals on different positions in multimedia outlets, use the digital audio and video equipment to gather information, process information, edit the information into different types of media messages, produce media content in the Chinese and international contexts, and distribute the information through appropriate media outlets. Students will deal with real-life issues and challenges in the multimedia production business and discover and develop innovative communication solutions to various multimedia content presentation and delivery. As any professional media organization would require, students are expected to produce timely and proficient products in various media formats.