COURSES >>>

COM5407 - Financial Communication and Promotion

Offering Academic Unit
Department of Media and Communication
Credit Units
3
Course Duration
One semester
Course Offering Term*:
Semester B 2024/25

* The offering term is subject to change without prior notice
 
Course Aims

  • To provide a comprehensive understanding of the nature and key concepts of financial services marketing and communication.
  • To provide knowledge about designing effective marketing and communication strategies on financial products and services.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 
Detailed Course Information

COM5407.pdf

Useful Links

Department of Media and Communication