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COM5407 - Financial Communication and Promotion

Offering Academic Unit
Department of Media and Communication
Credit Units
3
Course Duration
One Semester
Course Offering Term*:
Semester B 2024/25

* The offering term is subject to change without prior notice
 
Course Aims

- To provide a comprehensive understanding of the nature and key concepts of financial services marketing and communication.  
- To provide knowledge about designing effective marketing and communication strategies on financial products and services


Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
COM5407.pdf