COM5406 - Entrepreneurship and Business Planning

Offering Academic Unit
Department of Media and Communication
Credit Units
3
Course Duration
One Semester
Course Offering Term*:
Semester B 2024/25
Semester B 2025/26 (Tentative)

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to:

- provide students with a well-rounded understanding of entrepreneurship and business planning
- equip students with theoretical and conceptual knowledge related to entrepreneur principles and strategic management;
- develop students' practical skills in creating, evaluating, and crafting business models and familiarize them with phases of business operations.


Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
COM5406.pdf