Skip to navigation
Skip to content
COURSES >>>


COM5405 - Consumer Behavior Insight

Offering Academic Unit
Department of Media and Communication
Credit Units
3
Course Duration
One Semester
Course Offering Term*:
Semester B 2024/25

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to  

- examine the knowledge and understanding of the theories in psychology, sociology and anthropology, which are essential to the study of consumer behaviour.
- discover and analyse consumer behaviour and psychology in different social and cultural contexts.
- apply theoretical knowledge to understanding consumers' buying behaviours and business applications of consumer behaviour principles.


Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
COM5405.pdf