This course is designed to provide training on research methods in communication and new media. It aims to: 

1) examine basic concepts of communication research;  

2) introduce specific data collection methods such as survey, content analysis, experimental design and qualitative methods;  

3) practice statistical techniques including sampling, descriptive and inferential analyses;  

4) oral and written presentation of research results.  

By the end of the course, students are expected to be able to read and evaluate professional and academic research reports; design and implement research projects; perform statistical data analysis; write up research reports; and present research findings in a professional manner.