MKT8631 - Doctoral Studies: Marketing Strategy | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This course provides a comprehensive understanding of the evolution and evaluation of marketing theories. This course aims to help doctoral students develop their own marketing models through understanding some key issues in the philosophy of marketing science. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
Detailed Course Information | ||||||||
| MKT8631.pdf | ||||||||
Useful Links | ||||||||
| Department of Marketing | ||||||||
