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MKT8630 - Doctoral Studies: Marketing Modeling

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Pre-requisite(s)
Microeconomics course at the Phd level
Course Offering Term*:
Semester B 2024/25

* The offering term is subject to change without prior notice
 
Course Aims
This course provides an overview of analytical models on marketing strategy

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 50%
Examination: 50%
 
Detailed Course Information
MKT8630.pdf

Useful Links
Department of Marketing