MKT6614 - Advanced Marketing Analytics | ||||||||||||
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| * The offering term is subject to change without prior notice | ||||||||||||
Course Aims | ||||||||||||
This course aims to orient students to the theory and concepts associated with using database to enhance marketing programs and build stronger relationship with customers. Applications of database marketing concepts and tools to real world cases will be covered. | ||||||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||||||
Continuous Assessment: 80% | ||||||||||||
Examination: 20% | ||||||||||||
Examination Duration: 2 hours | ||||||||||||
Detailed Course Information | ||||||||||||
| MKT6614.pdf | ||||||||||||
Useful Links | ||||||||||||
| Department of Marketing | ||||||||||||
