Skip to navigation
Skip to content
COURSES >>>

MKT6613 - Brand Marketing

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
Intensive Teaching Mode/One semester
Pre-requisite(s)
Course Offering Term*:
Semester B 2024/25

* The offering term is subject to change without prior notice
 
Course Aims
This course aims to:
1. Familiarize the students with the important knowledge, frameworks, and concepts of brand marketing from a Chinese and global cultural perspective
2. Involve the students in applying the knowledge, frameworks, and concepts to real world situations.

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
MKT6613.pdf

Useful Links
Department of Marketing