MKT5649 - Managing Services and Experiences | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
i. To provide the key concepts of services and experience marketing and management. In particular, the service & experience design and delivery on both online and offline will be discussed. ii. To provide the experience creation strategy such as virtual reality and gamification based on different service design and delivery.
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Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
Detailed Course Information | ||||||||
| MKT5649.pdf | ||||||||
Useful Links | ||||||||
| Department of Marketing | ||||||||
