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MKT5647 - Strategic Marketing

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
Intensive Teaching Mode/One Semester
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims
This course aims to teach students how to apply game-theoretic analysis to develop effective marketing/business strategies. The ultimate aim is to strengthen students’ abilities to think strategically in business situations, rather than to teach them facts or theories.

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 70%
Examination: 30%
Examination Duration: 2 hours
 
Detailed Course Information
MKT5647.pdf

Useful Links
Department of Marketing