MKT5646 - Advertising and Integrated Marketing Communications

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Course Offering Term*:
Semester A 2024/25

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to develop and improve students' knowledge and skills on the concepts and practice in the planning, implementation and evaluation of an effective integrated marketing communication campaign.


Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%

Regulation of the Course 


Students need to meet the attendance requirement of the Dept. of Marketing for the completion of the course. 

 
Detailed Course Information
MKT5646.pdf