MKT5645 - Customer Relationship Management | ||||||||
| ||||||||
| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This course aims to provide students with knowledge of the fundamental aspects of developing and managing customer relationships. The course will also introduce students to the concepts and tools commonly used for developing, implementing, and managing Customer Relationship Management (CRM). | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
Detailed Course Information | ||||||||
| MKT5645.pdf | ||||||||
Useful Links | ||||||||
| Department of Marketing | ||||||||
