MKT5641 - Chinese Business Culture and Marketing | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This course aims to:
1. Prepare
students for the realities and complexities of cultural diversity.
2. Provide students better understanding on how the firm can manage marketing challenges in cross-culture and Chinese culture settings.
3. Develop students’ capacity to apply marketing strategies to a given situation involving specific culture background. 4. Develop students’ communication and problem-solving skills in the Chinese business culture environments. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
Detailed Course Information | ||||||||
| MKT5641.pdf | ||||||||
Useful Links | ||||||||
| Department of Marketing | ||||||||
