MKT5641 - Chinese Business Culture and Marketing | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
The course aims to: 1.
Prepare students for the
realities and complexities of cultural diversity. 2.
Provide students a better
understanding of how the firm can manage marketing challenges in cross-culture
and Chinese culture settings. 3.
Develop students’ capacity to
apply marketing strategies to a given situation involving specific cultural
background. 4.
Acquire advanced knowledge of
Chinese business philosophy and principles;
5. Develop a critical awareness of contemporary strategic marketing issues. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
Detailed Course Information | ||||||||
| MKT5641.pdf | ||||||||
Useful Links | ||||||||
| Department of Marketing | ||||||||
