Skip to navigation
Skip to content
COURSES >>>

MKT5640 - Forum on Marketing Practice and Career Development

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
Intensive Teaching Mode/One Semester
Pre-cursor(s)
Course Offering Term*:
Summer 2025

* The offering term is subject to change without prior notice
 
Course Aims
This course aims to:
  
  • provide students with key concepts of retail management and marketing including roles of retailing business, consumer behaviour in retailing, retailing marketing environments and the retail marketing mix;
  • equip students with essential retailing management and marketing skills in analyzing and solving business issues in retailing context;
  • provide students with marketing concepts in developing strategies and brands in retailing context.

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 60%
Examination: 40%
Examination Duration: 2 hours
 
Detailed Course Information
MKT5640.pdf

Useful Links
Department of Marketing