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MKT5610 - Marketing Strategy and Planning

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
Intensive Teaching Mode/One semester
Exclusive Courses:
Course Offering Term*:
Semester A 2024/25

* The offering term is subject to change without prior notice
 
Course Aims
This course aims to:
1. Familiarize the students with marketing concepts and application in real business situations.
2. Enable students to develop and implement successful marketing planning for a real business company.

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
MKT5610.pdf

Useful Links
Department of Marketing