MGT6514 - Strategic Management and Business Policy | ||||||||||
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* The offering term is subject to change without prior notice | ||||||||||
Course Aims | ||||||||||
This course aims: To focus on business success from a big picture perspective. Using the language and mindset of business leaders, theory and practice are integrated by applying conceptual models/tools, evidence-based principles and logical thinking to: define, evaluate and achieve business success; analyze organizations and their business environments; design and evaluate corporate and business (competitive) strategies; identify and understand the implications of environmental changes; and effectively manage strategy formulation, strategy implementation, and organizational change in different organizational contexts After completing this course, students should: • be able to apply the key concepts, models, and principles of strategic management to identify, describe and explain real-world business phenomena; • understand the multi-faceted roles of general managers, especially in terms of functional integration and their responsibilities to different stakeholders; • be able to conduct a systematic, integrated and comprehensive analysis of an organization and its business environment; • be able to identify and design alternative strategies, and to assess their suitability in different situations and contexts; • understand the major issues and key principles involved in formulating and implementing strategy in different contexts; • appreciate the ethical issues that general managers face and be sensitive to the social responsibilities of corporations. | ||||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||||
Continuous Assessment: 50% | ||||||||||
Examination: 50% | ||||||||||
Examination Duration: 2 hours | ||||||||||
Detailed Course Information | ||||||||||
MGT6514.pdf | ||||||||||
Useful Links | ||||||||||
Department of Management |