This Master-level course explores the practical applications and implications of generative AI (e.g., ChatGPT, a state-of-the-art large language model) in the context of business. Students will learn how to leverage generative AI techniques to develop intelligent conversational agents, automate customer interactions, enhance decision-making processes, and drive value in various business domains. The course will cover theoretical foundations, hands-on practical exercises, and case studies to provide students with a comprehensive understanding of generative AI and its impact on business innovations.