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FB6881P - Artificial Intelligence and Business Applications

Offering Academic Unit
College of Business
Credit Units
2
Course Duration
4 Days
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims

This course provides students with essential insights into the integration of artificial intelligence (AI) into business strategies. Through a comprehensive exploration of AI technologies and their practical applications, students learn to identify opportunities and challenges in leveraging AI for innovation and competitiveness. From understanding generative AI technologies like large language models, text-to-images systems, and text-to-video systems, to exploring specific applications, students gain a holistic understanding of AI's transformative potential. Through interactive sessions and case studies, students develop skills to assess market dynamics, craft strategic AI-driven initiatives, and make informed business decisions. By course completion, students are equipped to design and implement AI-powered solutions, positioning themselves as adept navigators of the evolving AI landscape in business.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 
Detailed Course Information

FB6881P.pdf

Useful Links

College of Business