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FB6876P - Thinking & Practice of Sustainable Business

Offering Academic Unit
College of Business
Credit Units
1
Course Duration
Intensive mode: 2 days
Course Offering Term*:
Semester A 2024/25

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to introduce the best practice of management in global and leading companies (mainly transnationals). We are primarily focusing on the challenges to business, and the practical approaches to deal with them. The course contains the 4 following modules: 1) mission, vision, values; 2) strategy, organization, system; 3) products, solutions and branding; 4) sustainable business. In this course, we emphasize interactive leaning, not only a series of methodology and framework of management is discussed, but also 4 case studies will be carried out, in order to let the students understand and master the useful skills of thinking, designing and executing management activities. The fundamental concepts studied in this course will reappear in many other classes and business settings.


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 
Detailed Course Information

FB6876P.pdf