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FB6875P - Strategic Management and Innovation

Offering Academic Unit
College of Business
Credit Units
1
Course Duration
Intensive Mode: 2 days
Course Offering Term*:
Semester A 2024/25

* The offering term is subject to change without prior notice
 
Course Aims

This course will combine the latest research results of strategic management to provide senior leaders and managers with a knowledge system of political science, economics and strategic management to enhance environmental awareness, strategic choice, and implementation, and inspire students to learn from politics, society and Thinking about the strategic direction, innovation path and direction choice of enterprise development in the new era from three perspectives of technology. The course covers the bottom-level evolution analysis of political economy for the current Chinese political and economic environment, sociology's focus judgment on the current changes in China's social environment, and the identification of current innovation opportunities by strategic management, and so on. The content of the lecture covers not only the "keeping integrity" based on the analysis of the current environment, but also the "surprising" driven by user needs with digital thinking, and ultimately the "butterfly transformation" into a great company with "the good without boundaries". On the basis of in-depth analysis of various cases, the students will master the basic common sense of strategic management to realize the sustainable development of the enterprise, adapt to and lead the course goals of the new era.


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 
Detailed Course Information

FB6875P.pdf