FB6840P - Customer Experience Management | ||||||||
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* The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This course aims to equip the student with theories, concepts and models of customer experience management drawn from such disciplines as behavioral economics sociology psychology, and marketing. Second, students will apply innovative tools and methods of customer experience from various business cases to analyze the whole journey of customer experience. Third, students will learn to develop design, and implement successful customer experience program for their own companies or a real business company. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
Detailed Course Information | ||||||||
FB6840P.pdf |