FB6780 - Marketing Technology and Analytics for Startups and Entrepreneurs | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This advanced, application-oriented course is designed to equip MBA students with promotion and marketing technology (MarTech) skills essential for success in today's startup/entrepreneurial ecosystem. The course bridges the gap between traditional marketing strategies and the specific needs and challenges of startups and entrepreneurs, providing students with a competitive edge in the rapidly evolving startups/entrepreneurs landscape. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
Detailed Course Information | ||||||||
| FB6780.pdf | ||||||||
Useful Links | ||||||||
| College of Business | ||||||||
