FB6622A - Services Marketing | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This course aims to: (a) understand the
characteristics of service; (b) identify and address the
marketing-relevant differences between services and goods; (c) understand and address the current challenges in marketing services. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
Detailed Course Information | ||||||||
| FB6622A.pdf | ||||||||
Useful Links | ||||||||
| College of Business | ||||||||
