Skip to navigation
Skip to content
COURSES >>>

COM5406 - Entrepreneurship and Business Planning

Offering Academic Unit
Department of Media and Communication
Credit Units
3
Course Duration
One semester
Course Offering Term*:
Semester B 2024/25

* The offering term is subject to change without prior notice
 
Course Aims
This course aims to:
  • provide students with a well-rounded understanding of entrepreneurship and business planning 
  • equip students with theoretical and conceptual knowledge related to entrepreneur principles and strategic management;
  • develop students’ practical skills in creating, evaluating, and crafting business models and familiarize them with phases of business operations.

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
COM5406.pdf

Useful Links
Department of Media and Communication