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COM5405 - Consumer Behavior Insight

Offering Academic Unit
Department of Media and Communication
Credit Units
3
Course Duration
One semester
Course Offering Term*:
Semester B 2024/25

* The offering term is subject to change without prior notice
 
Course Aims
This course aims to
  • examine the knowledge and understanding of the theories in psychology, sociology and anthropology, which are essential to the study of consumer behaviour.
  • discover and analyse consumer behaviour and psychology in different social and cultural contexts.
  • apply theoretical knowledge to understanding consumers’ buying behaviours and business applications of consumer behaviour principles.

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
COM5405.pdf

Useful Links
Department of Media and Communication