This course covers advanced topics in marketing communication with a focus on the application of innovative marketing concepts and digital tools for entrepreneurs in today’s AI-empowred digital environment. Topics include web analytics, design thinking, content marketing, influencer marketing, viral video marketing, mobile marketing, social media marketing, social engine optimization, search engine marketing, Generative AI, big data analytics, AI-assited marketing, product management, and the ethical and ESG considerations of entrepreneurship. Case studies, group project, and interactive class discussion will be intensively used to achieve this objective. Specifically, this course aims to