MS6218 - Statistical Modelling in Marketing Engineering | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This course aims to develop students’ ability to use statistical modelling techniques to solve marketing engineering problems. Special emphasis is placed on the data analysis and modelling of consumer opinions and behaviours. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 50% | ||||||||
Examination: 50% | ||||||||
Examination Duration: 3 hours | ||||||||
Detailed Course Information | ||||||||
| MS6218.pdf | ||||||||
Useful Links | ||||||||
| Department of Management Sciences | ||||||||
