MKT8633 - Doctoral Studies: Empirical Marketing Research | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This course aims to: 1. Introduce a wide variety of empirical marketing models. 2. Explain the usage scenarios and how to choose between different models. 3. Recommend classical and recent empirical marketing research papers in top journals. 4. Help PhD students conduct empirical research independently and rigorously. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
Detailed Course Information | ||||||||
| MKT8633.pdf | ||||||||
Useful Links | ||||||||
| Department of Marketing | ||||||||
