MKT8632 - Doctoral Studies: Consumer Behavioral Research | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This course aims to 1. Familiarize students with research in a variety of consumer research domains that will assist them in their efforts to understand and advance theories of consumer behavior. 2. Enable students to conceptualize, operationalize, and develop research ideas. 3. Expose students to the practical issues in conducting consumer behavioral research. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
Detailed Course Information | ||||||||
| MKT8632.pdf | ||||||||
Useful Links | ||||||||
| Department of Marketing | ||||||||
