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MKT5646 - Advertising and Integrated Marketing Communications

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
Intensive Teaching Mode/One semester
Course Offering Term*:
Semester A 2021/22

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to develop and improve students’ knowledge and skills on the concepts and practice in the planning, implementation and evaluation of an effective integrated marketing communication campaign.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 
Detailed Course Information

MKT5646.pdf

Useful Links

Department of Marketing