Data Analysis
Recognizing concepts
- The vividness of the vocabulary suggests that an important concept may be involved.
- It was slow tonight. Some drive-bys and a few carry-outs ?a cold one, a coupla bellders and a blue-icer.
- Look for nouns or noun phrases that are repeated frequently and seem to be expressing an important idea for the conversational partners
- Look for the opposite of the concept you have just discovered
Hearing themes
- People are poor because they are lazy.
Domain analysis to see which ideas or concepts go together to form a cluster of related terms and processes
Axial coding: organizes categories into groupings of ideas that are thematically related