More Issues in Design for Qualitative Research (continued)
Coherence means that you can offer explanations for why apparent contradictions in the themes occurred and what the contradictions mean.
I noticed that you mentioned earlier that you did not like the planning aspect of the budget process, but now you tare talking about the importance of planning in revenue projection. That sounds contradictory.
Credibility is increased when the researcher can show that core concepts and themes consistently occur in a variety of cases and in different settings.
The richness of detail, abundance of evidence, and vividness of the text help convince those who have never been in the field that this material is real.