GE2402 - English for Business Communication

GE2402 English for Business Communication provides guidance on how global workplaces in Asia operate when using English as a lingua franca. It introduces students to various business spoken and written genres that are now commonly produced in such workplaces enabled by technology in business transactions. The genres include emails, meetings, pitches, proposals, presentations, job advertisements, resumes, cover letters, interviews, webpage texts, webchat exchanges and text messages. They are delivered through in-class activities that provide a series of authentic and memorable workplace scenarios based in an Asian-based company working globally and with a UK telecommunications company. The aim is to prepare students to become professional communicators as they do face-to-face and virtual business together in English. The assessments include writing a short proposal, giving a persuasive pitch with creative ideas, negotiating ideas and making decisions in a business meeting, and writing an email.