GE1207 - Organizational and Personal Image Management - 企業及個人形象管理

Course Information

Course Title

Organizational and Personal Image Management
企業及個人形象管理

Offering Term

Distributional Area

2 - Study of Societies, Social and Business Organisations

Offering College/School

Offering Academic Unit

MKT

No. of Credit Units

Medium of Instruction

English

Medium of Assessment

English

Related GE PILO

PILO 1

PILO 2

PILO 3

PILO 4

PILO 5

PILO 6

PILO 7

PILO 8

PILO 9

PILO 10

Related DEC Aspects

ATTITUDE

ABILITY

ACCOMPLISHMENT

Level

Official Course Syllabus

This is an interactive course which looks at image at the organizational and individual level. It aims to develop students’ knowledge and understanding about key concepts related to image management. Theories related to image management, leadership, marketing, and psychology will be discussed. Participants can apply these concepts to project themselves and their organizations successfully and differentiate themselves from the competition.

Course Material Highlight

Course Materials

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Last Updated Time: 07-Jul-2021 02:04

PILO 1:	Demonstrate the capacity for self-directed learning
PILO 2:	Explain the basic methodologies and techniques of inquiry of the arts and humanities, social sciences, business, and science and technology
PILO 3:	Demonstrate critical thinking skills
PILO 4:	Interpret information and numerical data
PILO 5:	Produce structured, well-organised and fluent text
PILO 6:	Demonstrate effective oral communication skills
PILO 7:	Demonstrate an ability to work effectively in a team
PILO 8:	Recognise important characteristics of their own culture(s) and at least one other culture, and their impact on global issues
PILO 9:	Value ethical and socially responsible actions
PILO 10:	Demonstrate the attitude and/or ability to accomplish discovery and/or innovation

GE1207 - Organizational and Personal Image Management - 企業及個人形象管理

Course Information

Abstract

Course Material Highlight

Course Section