This course provides students with an extensive exposure to the elements of experimental research for social media.  Topics include experimental designs (scientific methods, research designs, measurements, sampling) and causal inference (potential outcomes, graphical models, causal models, identification, estimation, unobserved confounding, instrumental variables), as well as their applications in social media.

Note: To pass the course, apart from obtaining a minimum of 40% in the overall mark, a student must also obtain a minimum mark of 30% in both continuous assessment and examination components.