MKT3652 - Chinese Business Culture and Management | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This course aims to provide students with fundamental knowledge of Chinese business culture and cross-cultural management. The emergence of heighten market competition, technology transformation and the fast economic growth in China suggests an increasing relevance in understanding how Chinese business is conducted there. The course is designed to develop students’ communication and problem-solving skills in the Chinese business culture management.
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Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 80% | ||||||||
Examination: 20% | ||||||||
Examination Duration: 2 hours | ||||||||
Detailed Course Information | ||||||||
| MKT3652.pdf | ||||||||
Useful Links | ||||||||
| Department of Marketing | ||||||||
